This Girl Can 🙌
Just Play is now a proud supporter of This Girl Can 💪
We are super stoked to say we are a proud supporter of This Girl Can - VIC!
Real footage from the JP office
This Girl Can is an incredible campaign that supports Victorian women to embrace physical exercise and activity in a way that suits you. This Girl Can VIC kicked off in 2018 and is inspired by Sport England’s This Girl Can campaign. The organisation advocates for all women (cis, non-binary, trans and gender-diverse) to get active in supportive and welcoming environments.
Just Play’s core mission is to make social sport more accessible and welcoming for all, and make it as easy to participate in as possible. We are very aware of the hurdles women, non-binary, and trans people face when it comes to sporting teams and competitions. We’re removing the barriers to playing sport such as difficulties finding a team, complicated registrations, and all the admin that comes with captaining/managing a team, making it even easier to get out there and just play!
Some key tentpoles of the campaign are:
Celebrating women 🙌
We love featuring our awesome players in Player Spotlights. We have so much fun chatting with our players (especially some of our amazing women!) about their experience with Just Play and what they get up to off the court. At HQ we are so stoked to see the photos, stories and game reports our players send in, and we like to throw them up on our Instagram and Facebook to share with the community.
Check out superstar basketballer Aashna’s Player Spotlight in the link above ✨
How getting active feels 💪
We don’t like to focus on the physical results of exercise - you’ll notice we don’t talk about how taking part in social sport will help you lose weight or change your body. Instead, we prefer to focus on the other (more important, in our opinion) benefits to being in a social team: feeling stronger and more fit, the mental and emotional benefits to consistent exercise, and meeting awesome teammates.
Fear of judgement 👎
Our mission is to make social sport the most fun and accessible it can be for everyone. We work hard with our partners to ensure that all our players feel welcome, valued and appreciated every step of the way - from downloading the app to walking into your first game. We take any concerns of judgement or discrimination very seriously, and are always looking to improve.
Smashing stereotypes 👊
We’re so sick of seeing airbrushed, picture-perfect images of women doing exercise. Somehow these women miraculously have perfect hair and makeup in their “fitspo” shots. We’re striving to break this stereotype by including real Just Play players in our promo shots, showcasing a range of bodies.
You can find us on This Girl Can - VIC’s supporter page here.
Love what we’re doing? Want to see more of something? Have an idea on how we can improve? Let us know 👇
